TOW – SUPER BOWL super bowl SUPER BOWL XLIV

Who doesn’t like to go ahead and get the bad out of the way so that the good can lift your spirits??!!

Least Favorite Commercial

http://www.youtube.com/watch?v=GLCbh2hAdqE

Sometimes people should just stick to the original

http://www.youtube.com/watch?v=fJNC3dgreaU

This commercial lacked an effort in thought. Boost Mobile usually tries to target a younger crowd with their ethnic and urban trends in commercials. This Super Bowl they decided to re create an original Supr Bowl Shuffle performed by the Bears years ago. I get that they tried to make a commercial to relate to the actual football event that the Super Bowl is, but it decided to target a differnent audience. The old school rap and remix of another commercial hits an older crowd. The younger demographics that they usually try to appeal to propbably did not get it and were uninterested.

AND THE AWARD GOES TO…

http://www.youtube.com/watch?v=5z6SuNDZDJc

Coke… an icon in itself… used another icon.. The Simpsons… to get their traditional message across “Have a Coke and a Smile”

They found a way to relate to EVERYONE by incorporating the hard times that we find ourselves in and simply told a story that took you from depressed to a Smile.

Considering  a popular drink like Coca Cola, if not the most famous soda, you would think  their brand just speaks for itself. In my opinion it their reputation does, but they have to provide commercials to keep their drink on your mind. 

This commercial reaches one of the largest target audiences. Using a community based tv show it allows for everyone to relate to their own personal favorite character and it includes the young and the old. The show has been around for so long that their is no hidden untold story that you need background info to understand like the Tim Tebow commercial.  And i think it was extremely effective in its how it relates to a man down and out. Someone provides him with this great drink and it brings him all the happiness he did not know of before.

CLASSIC!

 

Chapter Tres

Libel and Defamation

• Libel – injury to reputation
• Defamation – courts use this as a collective term to explain differnt aspects of Libel

-The Fair Comment Defense

• 1st amendmetnt protects freedom of speech – known as “comment priviledge”

-Avoiding Defamation

• key words “watch your language”
• organizations can offer opinions if  the context clearly shows that the communication is a statement of opinion attributed to someone. – classified as puffery

 

Invasion of Privacy

-Employee Newsletters

• organizations do not have the right to publicize the activities of its employees
• newsletters should be organization oriented
• avoid anything that may embarrass an employee

-Photo Releases

• PR practicioners are not required to to get a signed release if they have “Implied concent”
• must take precaustion filing photos dating and giving context of the photos

-Product Publicity and Advertising

• mut have signed releases from its employers in order to use photos, videos and etc from them
• written permission required if used for a sales brochure  or annual report
• misapropriation of personality – the use of a persons image perticularly a popular personality without permission

-Media Inquiries About Employees

     Provide

1. confirmation of emplyment
2. title and job description
3. date of hire and if applicable teremination

     do NOT Provide

1. salary
2. home address
3. marital status
4. children
5. org memberships
6. job performance

-Employee Blogs

• sometimes encouraged to get public feedback
• concerns of distributing confidential info